Join the
Shark Free Coalition

The Issue

Sharks in Cosmetics video thumbnail

More than 100 million sharks are fished each year to meet the human demand for shark products; shark fin soup, cosmetic and personal care products, pet food, livestock feed, aquaculture feed, fertilizer and popular seafood choices like sushi and fish and chips.

Shark squalene is used as a moisturizer in cosmetics and personal care products. Many of the shark species targeted for the shark oil and squalene market are highly endangered or threatened.

The Shark Free initiative works to protect sharks by advocating for the removal of shark ingredients from consumer products.

Join the Shark Free movement and demonstrate your commitment to protect sharks, ecosystems, and oceans.



Winter 2021
Shark Free Coalition formed
Spring 2022
Shark Free Coalition launched - May 2022
Summer 2022
Shark Free in Cosmetics Campaign launch
Shark Free Coalition to expand beyond cosmetics

Why Sharks Matter

Sharks are the perfect predator and play a crucial role on this planet. They have lived longer than the dinosaurs and survived five major extinctions. They keep the oceans - our planet’s life force - healthy. We exist, in part, because sharks do.

What is Squalene?

Squalene is an oil that is derived from the shark’s liver and is used in cosmetic products ranging from anti-aging creams, lotions, deodorants, hair conditioners, eye shadows, lipstick, lip balms, sunscreen, and cleansers.

News and resources
Shark Free Coalition

Rob Stewart Sharkwater Foundation
4100 Yonge St. Suite 416
Toronto ON
Canada  M2P 2B5